Used to be, when you were angry with a corporation or a government or even a person, you had to stand outside the building and hold a sign, or at least yell a lot.

Your distribution -- and potential impact -- was limited to the range of your voice or the size of the letters on your sign. If you hoped for a wider audience, you had to hector the local television news to show up. If you got really lucky, its feed was picked up by the networks, and you'd get 30 seconds at the end of the evening news.
 
But now, you can go from zero to global in a matter of minutes, as Wal-Mart painfully found out last week.
 

Read more: Walmart Sees How Fast Bad Press Spreads Online

Some business strategists insist that companies have to employ "hardball" tactics constantly on all fronts to succeed. Some of these strategists point to Walmart as a company that has achieved great success by following this strategy.

However, companies that play hardball often grow market share and revenue at the expense of poisoning their brands. And a toxic brand can cause significant damage to a corporation. Is this tradeoff financially worth it, or does playing hardball at the expense of brand image eventually cause more harm than good?

Read more: The Branding Crisis at Walmart

SPRINGFIELD, Mo. -- Walmart’s corporate headquarters in Bentonville, Ark., told its stores across the country to pull and hold a specific lot number of Enfamil baby formula.  The company says it made the move out of an abundance of caution after a 10-day-old infant died from a rare bacterial infection.

Tests are underway on the infant formula that Avery Cornett was being fed, the water used to mix it, and the environmental conditions in which it was mixed.

The product pulled from Walmart’s shelves is Enfamil Newborn formula in 12.5-ounce cans.  The lot number is ZP1K7G.

Read more: Wal-Mart pulls formula after baby death

When a store sells "Chemistry For Dummies" for just $6.46, is it any surprise if it gets some dummy chemists? Police in Oklahoma arrested a woman on charges of attempting to manufacture methamphetamine inside a Tulsa Walmart on Thursday. 

Read more: Alisha Halfmoon, Tulsa Woman, Accused Of Trying To Cook Meth -- In Walmart

At least 20 people suffered minor injuries Thursday night inside a crowded Wal-Mart in Porter Ranch after a female customer used pepper spray on other shoppers attending a Black Friday sale, officials said.
At least seven people were examined after being hit with the pepper spray. The 10:10 p.m. incident forced employees to evacuate part of the store, police said.
“This was customer-versus-customer ‘shopping rage,’” said Los Angeles Police Lt. Abel Parga.
He said police were seeking a female suspect. Parga added that it was unclear what prompted the confrontation.
Los Angeles Fire Department officials said they were treating about 10 people with minor injuries at the store, which is on Rinaldi Street near Corbin Avenue in the San Fernando Valley.
Shawn Lenske, a Fire Department spokesman, said the injuries, all minor, were due to “rapid crowd movement.”
No arrests have been made.

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